What's Haruki?
春輝 pronounced as 'Haru-ki' in Japanese Kanji means the warmth and fresh surge of Spring. In Mandarin, it could also be read as an abbreviation for 春碧辉煌 'chun-bi-hui-huang' which brings the meaning of dreams come true. Haruki Trading is the founder's dreams come true and carries our aspiration for Malaysia's dining scene.
About Haruki
Haruki Trading is based in Johor Bahru and we're a Japanese food supplier dedicated to bringing our customers the best food produce and products Japan has to offer. At the moment, we specialize in Japanese products, mainly fresh, frozen, chilled and dry raw materials used mostly in Japanese cuisine.
Our Mission
WE would like to WOW our customers every day.
WE would like to serve our customers better than anyone else.
WE would like to change the way people eat, inspiring a shift within the restaurant industry and beyond.
WE would like to create an environment where guest and clienteles satisfaction is our highest priority.
“Do right and far exceed expectations daily!”
Milestones & Years
COVID-19 happened in December 2019
2019
Establishment
Oil prices tank, supply chain falter
2020 - 2021
COVID-19 restrictions were widely imposed in Malaysia.
COVID-19 restrictions officially lifted in Malaysia as of 1st April 2022
2022
We bought our second frozen truck, we begin our first import from Japan.
2023
We built a brand new frozen warehouse facility - our second to date.